As Michael Moss outlines in his book Salt, Sugar, Fat, How the Food Giants Hooked Us, large food corporations spend millions of dollars researching and developing foods that smell, taste and feel good in our mouths. This involves finding the perfect blend of aroma (smell), and crunch (how hard you have to bite) and the perfect combination of textures (mouth appeal), with the right balance of sugar and salt (taste) to make a food so appealing that you will want to eat more and more of it. Chicken nuggets biscuits are the type of fast food, like potato chips and french fries, that have been intensively tested and modified in labs so that they will trigger what Moss calls "instant feelings of pleasure" in the brain. To Moss, this kind of processed food has been largely responsible for the epidemic of obesity in this country.
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